Everything you need to know before launching your campaign

DMS Europe is a B2C marketing campaign platform that enables advertisers to deliver SMS and email campaigns to opt-in audiences in Europe.

You choose your target audience, channel, volume and message, then launch your campaign through the platform.

We serve companies that want to acquire new customers or generate qualified traffic through targeted email and SMS campaigns.

The solution can suit direct advertisers, marketing agencies, point-of-sale networks, and players in real estate, automotive, home improvement, services, finance, energy, retail or training.

No. We are not just a tool for sending emails or SMS messages to your own contacts.

Our difference is that the audience is built into the platform. You do not simply route a campaign: you access our B2C opt-in audiences and deliver your campaigns according to the targeting criteria you choose.

Platforms such as Brevo, Mailchimp or Sendgrid are mainly used to send campaigns to your own contact databases.

With DMS Europe, you can deliver campaigns to our B2C opt-in audiences. You therefore do not need to own your own contact file to launch an acquisition campaign.

Yes. That is precisely one of the advantages of our solution.

You can launch an acquisition campaign without owning your own email or SMS file, since the audience is directly available on the platform.

Our audiences are exclusively B2C.

The solution is designed for campaigns aimed at private individuals, consumers, households, homeowners, tenants, car owners, project holders or affinity-based profiles.

We offer four main products:

• SMS;
• email;
• email + SMS retargeting;
• email + SMS.

Each offer serves a different use case depending on your goal, budget, message and desired level of repetition.

Yes. The SMS offer allows you to deliver a short, direct message to a targeted audience.

It is particularly suited to local offers, time-limited commercial operations, appointments, events, store openings or messages that require quick reading.

Yes. The email offer allows you to present your offer in more detail.

Email is suitable when you want to include a visual, explain a service, highlight several arguments and direct contacts to a landing page.

The email + SMS offer allows you to reach the same audience through two complementary channels.

Email provides detail, visuals and context. SMS reinforces visibility, memorisation and the call to action.

The email + SMS retargeting offer allows you to use SMS more selectively after an initial email exposure.

It is particularly useful when you want to combine the depth of email with the impact of SMS, while focusing SMS on part of the audience.

It depends on your objective.

For a simple and immediate offer, SMS can be effective. To present a more detailed offer, email is often more suitable. To maximise visibility, email + SMS is generally more powerful. For a more progressive approach, email + SMS retargeting may be relevant.

Yes. You can target a geographic area depending on audience availability.

It is possible to build a national, regional, local or catchment-area campaign.

Yes. You can target a catchment area around a postal code.

This is particularly useful for point-of-sale networks, local agencies, dealerships, stores, showrooms or proximity services.

Yes. You can target an audience around a store, agency, showroom, shopping centre or service point.

This type of targeting is suited to local campaigns aimed at generating traffic, appointment requests or qualified contacts.

Yes, but it is often better to create one campaign per country.

This allows you to adapt the language, message, offer, statistics and local constraints.

Available volumes depend on the country, channel and targeting criteria.

As an indication, available volumes can reach:

• France: up to 2.8 million email and SMS contacts;
• United Kingdom: up to 1.6 million email and SMS contacts;
• Spain: up to 1.2 million email and SMS contacts;
• Italy: up to 1.4 million email and SMS contacts.

These volumes must be refined according to the selected targeting criteria.

Yes. The more criteria you add, the smaller the available audience becomes.

Broad targeting maximises volume. More precise targeting favours relevance.

The right level of targeting depends on your objective.

A campaign that is too broad may lack precision. A campaign that is too restrictive may limit delivery potential. The ideal approach is to find a balance between volume, cost and commercial relevance.

Yes. We highlight proprietary opt-in audiences, with direct control over quality and marketing pressure.

We do not present DMS Europe as simple access to anonymous or uncontrolled partner databases.

Quality relies on several factors: control of sources, opt-in management, volume control, unsubscribe tracking, SMS STOP management, limitation of marketing pressure and audience selection according to defined criteria.

Our goal is to avoid poorly targeted campaigns, artificial volumes or overused databases.

SMS is a direct, short and highly visible channel.

It is particularly useful for simple offers, local campaigns, time-limited promotions, appointments or messages that require quick reading.

A marketing SMS should remain short and readable.

The exact length depends on the content, the characters used and technical encoding constraints. For better performance, we recommend a simple, concrete and action-oriented message.

Yes. SMS campaigns can include a link to a landing page, form, website, appointment booking page or specific offer.

The link must be consistent with the message and expected action.

Depending on the country and local constraints, it may be possible to use a customised sender name, also called an alias.

Rules vary by market. Some destinations may impose specific constraints on the registration, use or validation of SMS senders.

Yes. You can launch SMS campaigns across several European markets.

Routing conditions, local rules, costs and sender constraints may vary depending on the country.

Not necessarily.

The sending method depends on the country, technical constraints, selected format and applicable rules.

Acquisition campaigns are generally designed to generate a click, visit, quote request, appointment booking or conversion on a landing page.

SMS reply management depends on the selected setup.

The best SMS messages are short, concrete and action-oriented.

They present a clear offer, a reason to act, an identifiable link and a simple call to action. Messages that are too long, generic or unclear are generally less effective.

Email allows you to present an offer in more detail than SMS.

It can include a title, visual, explanatory text, several arguments, a call-to-action button and reassurance elements.

Yes. You can integrate your own HTML creative into the platform when the format is compatible.

A simple, readable and mobile-friendly creative is generally preferable for an acquisition campaign.

Yes. The email subject line can be defined according to your offer and objective.

We recommend a clear, credible subject line that is consistent with the actual campaign content. Misleading or overly aggressive subject lines should be avoided.

Yes, depending on the selected campaign configuration.

The sender must be clear to the recipient and consistent with the offer presented.

Yes, strongly.

A large share of recipients read emails on smartphones. We therefore recommend short, readable, structured emails focused on one main action.

It is possible, but not always recommended.

For an acquisition campaign, a simple message with one main objective is often more effective. Too many buttons or options can dilute the expected action.

No. Open, click-through and conversion rates cannot be guaranteed.

They depend on many factors: sector, offer, message, targeting, seasonality, brand reputation, landing page and competition.

To improve performance, we recommend working on:

• a clear offer;
• relevant targeting;
• a short message;
• a visible call to action;
• a fast landing page;
• a consistent promise;
• a simple form;
• good continuity between the message and destination page.

It depends on your objective.

A broad campaign maximises reach. A targeted campaign concentrates the budget on the most relevant profiles. For a first campaign, testing several segments can help identify the most responsive audiences.

Yes, depending on the volume and setup.

Testing several hooks, email subject lines, SMS messages or calls to action can help you better understand what works with your audience.

Conversion tracking depends on your landing page and internal tools.

We can provide the available delivery-side statistics, but final conversions on your website, form, CRM or phone line must be tracked in your own environment.

Differences may exist between delivery statistics, measured clicks, website visits and conversions recorded in your analytics tools.

These differences can come from blockers, cookie consent, redirects, loading delays, analytics filters or measurement methods specific to each tool.

Prices decrease according to volume.

Small volumes require configuration and follow-up that represent a larger share of the total cost. Higher volumes reduce the unit cost.

Yes, a minimum volume may apply depending on the channel, country and campaign type.

This minimum ensures statistically meaningful delivery and consistent operational management.

Yes, subject to the applicable minimum volume.

A test campaign can be useful to validate a message, target, offer or geographic area before gradually increasing volumes.

Yes. Prices include access to the targeted audience and campaign delivery under the agreed conditions.

You are therefore not only paying a technical sending cost, but a system combining audience, targeting and delivery.

No, unless otherwise stated.

Graphic design, advanced copywriting, landing page production or specific services may be subject to an additional quote.

Payment terms are defined before delivery.

Depending on the type of client, volume and commercial relationship, terms may vary.

We can support many B2C sectors, including:

• home improvement;
• real estate;
• automotive;
• energy;
• insurance;
• finance;
• training;
• retail;
• home services;
• leisure;
• subscriptions;
• telecoms;
• events;
• point-of-sale networks.

Yes. Some sectors or content may be refused.

This may include illegal, aggressive, misleading, abusive, non-transparent offers or offers presenting a significant risk for recipients.

Yes. Promotional campaigns are possible if the offer is clear, real, understandable and compliant.

We recommend avoiding excessive promises, artificial urgency or wording that could be perceived as misleading.

Yes. This is a common use case.

You can direct contacts to a quote request form, information request page, appointment booking page or callback request.

Yes, provided the offer is presented clearly and compliantly.

Regulated sectors require particular attention to disclosures, transparency, offer conditions and the destination page.

Yes. Campaigns can be adapted to several languages depending on the targeted countries.

It is generally recommended to create a specific version for each language to improve understanding, trust and performance.

Yes, this is strongly recommended.

A literally translated message rarely works as well as a message adapted to the local market. Habits, wording, expectations and constraints can vary from one country to another.

No. Technical and regulatory rules may vary by country.

Some markets impose specific constraints on senders, timings, notices, opt-out mechanisms or routing methods.

Yes. Data used for campaigns remains in a controlled environment.

Not transmitting files to clients helps limit the risk of leaks, duplication or unauthorised reuse.

No. Clients cannot view, export or reuse the full database.

They only define the targeting criteria and desired volume for their campaign.

In the event of a complaint, we can analyse the situation, check the necessary elements and provide the relevant information within the applicable framework, particularly regarding consent when justified.

Audiences may be used for different campaigns, in compliance with applicable rules, consents, marketing pressure and unsubscribes.

Contacts who unsubscribe or object must no longer be contacted within the relevant framework.

Yes. We can work with marketing agencies, media agencies, lead generation agencies, consultants or business introducers.

Agencies can use DMS Europe to offer their clients acquisition campaigns with an integrated audience.

Yes. An agency can manage its clients’ strategy, brief, creatives, offers and landing pages, then use our platform to access the audience and deliver campaigns.

Specific arrangements can be considered depending on the case.

However, we retain control over our audiences, delivery and the rules applicable to use of the platform.

Yes. Available statistics can be sent to the agency on behalf of its client, according to the defined conditions.

To launch a campaign, you generally need:

• your target country;
• your targeting criteria;
• the desired volume;
• the selected offer;
• your message;
• your destination link;
• your brand or advertiser name;
• any date constraints;
• the information needed to understand your offer properly.

In most cases, yes.

The campaign must link to a landing page, form, product page, appointment booking page or website.

Yes. You can use your own landing page.

We recommend a simple, fast, mobile-friendly page focused on one main action.

We deliver the campaign to a targeted audience, but leads are generally collected on your own landing page.

Forms, inbound calls, quote requests, orders or appointments are therefore managed in your own environment.

Yes. You can choose a date or delivery period according to the availability offered on the platform.

This is possible depending on the countries, channels and objectives.

The best timing depends on the sector, message, country and expected recipient behaviour.

Once the campaign has been launched, modification options may be limited.

It is therefore important to check your content, links, targeting and settings before confirming delivery.

A non-working link can seriously damage campaign performance.

We recommend systematically testing your destination link before launching delivery.

Yes. This is one possible use case.

You can direct contacts to a quote request form, information request page, appointment booking page or callback request.

Yes. Geolocated campaigns or campaigns around a catchment area are suitable for generating local traffic.

They can be used to promote an opening, special operation, invitation, discount or in-store event.

Yes. Real estate is one of the sectors compatible with this type of setup.

It is possible to target profiles according to geographic, affinity or housing-related criteria, depending on availability.

Yes. Automotive campaigns can be adapted to objectives such as appointment booking, test drives, offer promotion, trade-in, financing or servicing.

Yes. Local campaigns are particularly suited to proximity services.

Targeting around a postal code or catchment area allows delivery to be focused on geographically relevant people.

Buying a file means managing compliance, deliverability, unsubscribes, security, marketing pressure and routing yourself.

With DMS Europe, you do not receive the file: you choose a target, then your campaign is delivered through our platform. It is simpler, safer and more controlled.

A media sales house generally allows you to buy advertising space.

DMS Europe enables direct email and SMS campaigns to B2C opt-in audiences, with precise targeting and campaign statistics.

An opt-in audience enables direct channels such as email and SMS to be activated.

Unlike an ad displayed in a feed or on a website, the message is sent directly to the targeted contact, in a more personal and actionable format.

Yes, but our solution is especially suited to action-oriented campaigns.

It can contribute to awareness, but its main value lies in its ability to generate traffic, clicks, requests, calls or conversions.

Yes. DMS Europe can be used as an acquisition lever to generate leads, provided your landing page, offer and form are well built.

The quality of the conversion funnel remains decisive.