Everything you need to know before launching your campaign

DMS Europe is a B2C marketing campaign platform that enables advertisers to deliver SMS and email campaigns to opt-in audiences in Europe.

You choose your target audience, channel, volume and message, then launch your campaign through the platform.

We serve companies that want to acquire new customers or generate qualified traffic through targeted email and SMS campaigns.

The solution can suit direct advertisers, marketing agencies, point-of-sale networks, and players in real estate, automotive, home improvement, services, finance, energy, retail or training.

No. We are not just a tool for sending emails or SMS messages to your own contacts.

Our difference is that the audience is built into the platform. You do not simply route a campaign: you access our B2C opt-in audiences and deliver your campaigns according to the targeting criteria you choose.

Platforms such as Brevo, Mailchimp or Sendgrid are mainly used to send campaigns to your own contact databases.

With DMS Europe, you can deliver campaigns to our B2C opt-in audiences. You therefore do not need to own your own contact file to launch an acquisition campaign.

Yes. That is precisely one of the advantages of our solution.

You can launch an acquisition campaign without owning your own email or SMS file, since the audience is directly available on the platform.

Our audiences are exclusively B2C.

The solution is designed for campaigns aimed at private individuals, consumers, households, homeowners, tenants, car owners, project holders or affinity-based profiles.

AI turns your description into a pre-filled campaign draft. In the client area, choose “Create my campaign with AI”, then describe what you would like to promote.

It can suggest the channel, targeting, audience, volume, budget, email or SMS content and schedule from the options that are actually available.

At a minimum, describe your offer or objective, the country or area, the target audience and either a maximum budget or a contact volume.

You can also specify the channel, timeframe, tone, brand, destination URL and previous campaigns to exclude. If essential information is missing, the assistant may ask you to clarify it.

Depending on your request, it can prepare the product, countries and geographic areas, selected profile criteria, exclusions, volume, quote, content for each country and schedule.

Audience counting and pricing follow the same rules as the manual creation flow.

Yes. You can add a destination URL and up to three optional JPG, PNG, WebP or GIF images.

The assistant uses relevant available information to prepare the content. If no visual is suitable enough, it can suggest a template without an image.

Yes. AI prepares a draft: every detail and piece of content can still be edited in the campaign creation flow.

Suggestions, assumptions and unresolved points are highlighted so that you can review the targeting, offer, content, link, volume, quote and schedule.

No. AI only prepares the draft. You remain responsible for reviewing it, making any necessary changes and giving final approval before delivery.

If the assistant is temporarily unavailable or cannot complete an item, you can continue or restart the campaign manually.

We offer four main products:

• SMS;
• email;
• email + SMS retargeting;
• email + SMS.

Each offer serves a different use case depending on your goal, budget, message and desired level of repetition.

Yes. The SMS offer allows you to deliver a short, direct message to a targeted audience.

It is particularly suited to local offers, time-limited commercial operations, appointments, events, store openings or messages that require quick reading.

Yes. The email offer allows you to present your offer in more detail.

Email is suitable when you want to include a visual, explain a service, highlight several arguments and direct contacts to a landing page.

The email + SMS offer allows you to reach the same audience through two complementary channels.

Email provides detail, visuals and context. SMS reinforces visibility, memorisation and the call to action.

The email + SMS retargeting offer sends the email first, then reserves SMS for unique email openers whose open has been validated as human by our anti-bot filter.

It combines the depth of email with the impact of SMS while focusing the second contact on genuinely engaged profiles.

Apple Mail Privacy Protection and Gmail Proxy can preload or cache an email’s remote content without the recipient actually reading it. We therefore never treat a simple image request as sufficient proof of an open.

The retargeting SMS is triggered only when our multi-factor score indicates that a real user opened the email.

Our filtering rules include:

• identifying IP addresses, ASNs and public IP ranges supplied by Apple and Google;
• IP reputation scoring with technology partners such as IPQS, including proxy, VPN, data-centre, botnet and recent-abuse signals;
• User-Agent analysis, including the GoogleImageProxy signature and known automated-scanner profiles;
• timing, velocity, burst and abnormal-volume analysis for requests from the same infrastructure;
• correlating loads across several remote resources — images and, when supported by the email client, external stylesheets or fonts;
• checking consistency between unique requests, caching, repeats, authenticated clicks and subsequent browsing when available.

Automated or inconsistent scenarios are excluded from the retargeting audience. No individual criterion is enough to trigger the SMS.

It depends on your objective.

For a simple and immediate offer, SMS can be effective. To present a more detailed offer, email is often more suitable. To maximise visibility, email + SMS is generally more powerful. For a more progressive approach, email + SMS retargeting may be relevant.

Yes. You can target a geographic area depending on audience availability.

It is possible to build a national, regional, local or catchment-area campaign.

Yes. You can target a catchment area around a postal code.

This is particularly useful for point-of-sale networks, local agencies, dealerships, stores, showrooms or proximity services.

Yes. You can target an audience around a store, agency, showroom, shopping centre or service point.

This type of targeting is suited to local campaigns aimed at generating traffic, appointment requests or qualified contacts.

Yes. A campaign can cover several towns, postcodes, catchment areas or points of sale.

This is particularly suited to networks and franchises coordinating a national operation while retaining local targeting.

Yes. One campaign can include France, the United Kingdom, Spain and Italy.

Targeting, volume and content are defined by country so the language, offer and local constraints can be adapted.

Available volumes depend on the country, channel and targeting criteria.

As an indication, available volumes can reach:

• France: up to 2.8 million email and SMS contacts;
• United Kingdom: up to 1.6 million email and SMS contacts;
• Spain: up to 1.2 million email and SMS contacts;
• Italy: up to 1.4 million email and SMS contacts.

These volumes must be refined according to the selected targeting criteria.

Yes. You can exclude contacts approached during the previous 15, 30 or 60 days.

You can also exclude contacts from the account’s previous campaigns during the last twelve months to better control marketing pressure.

Yes. The more criteria you add, the smaller the available audience becomes.

Broad targeting maximises volume. More precise targeting favours relevance.

The right level of targeting depends on your objective.

A campaign that is too broad may lack precision. A campaign that is too restrictive may limit delivery potential. The ideal approach is to find a balance between volume, cost and commercial relevance.

Yes. We highlight proprietary opt-in audiences, with direct control over quality and marketing pressure.

We do not present DMS Europe as simple access to anonymous or uncontrolled partner databases.

Quality relies on several factors: control of sources, opt-in management, volume control, unsubscribe tracking, SMS STOP management, limitation of marketing pressure and audience selection according to defined criteria.

Our goal is to avoid poorly targeted campaigns, artificial volumes or overused databases.

SMS is a direct, short and highly visible channel.

It is particularly useful for simple offers, local campaigns, time-limited promotions, appointments or messages that require quick reading.

A single SMS contains up to 160 GSM-7 characters or 70 Unicode characters, notably when certain special characters or emojis are used.

A concatenated message then uses 153 GSM-7 or 67 Unicode characters per segment. Each additional segment may incur a surcharge shown in the quote before validation.

Yes. SMS campaigns can include a link to a landing page, form, website, appointment booking page or specific offer.

The link must be consistent with the message and expected action.

Yes, where the country allows it. The platform accepts an alias of 1 to 11 ASCII letters or digits, with at least one letter; a value resembling a phone number is refused.

Some markets may nevertheless require specific sender registration, validation or formatting.

Yes. You can launch SMS campaigns across several European markets.

Routing conditions, local rules, costs and sender constraints may vary depending on the country.

Standard campaigns use a sender alias and are designed to generate a click to a page, form or appointment flow, not to receive conversational replies.

Opt-out requests, including SMS STOP where required, are handled separately within our system.

The best SMS messages are short, concrete and action-oriented.

They present a clear offer, a reason to act, an identifiable link and a simple call to action. Messages that are too long, generic or unclear are generally less effective.

Email allows you to present an offer in more detail than SMS.

It can include a title, visual, explanatory text, several arguments, a call-to-action button and reassurance elements.

Yes. You can integrate your own HTML creative into the platform when the format is compatible.

A simple, readable and mobile-friendly creative is generally preferable for an acquisition campaign.

Yes. The platform provides professional templates covering many sectors and three creative directions: impact, editorial and premium.

You can adapt text, colours, visuals and links, or ask the AI assistant to prepare a first version. The catalogue is included at no extra cost.

Yes. The library contains proprietary visuals that can be used in your campaigns and commercial communications without an additional royalty, subject to the applicable licence.

The licence does not allow resale or distribution as standalone assets. You may also use your own images if you hold the required rights.

Yes. The email subject line can be defined according to your offer and objective.

We recommend a clear, credible subject line that is consistent with the actual campaign content. Misleading or overly aggressive subject lines should be avoided.

Yes, depending on the selected campaign configuration.

The sender must be clear to the recipient and consistent with the offer presented.

Yes, strongly.

A large share of recipients read emails on smartphones. We therefore recommend short, readable, structured emails focused on one main action.

It is possible, but not always recommended.

For an acquisition campaign, a simple message with one main objective is often more effective. Too many buttons or options can dilute the expected action.

No. Open, click-through and conversion rates cannot be guaranteed.

They depend on many factors: sector, offer, message, targeting, seasonality, brand reputation, landing page and competition.

For campaigns operated by DMS Europe, the 2025 averages shown on our product pages are 29.5% opens, 4.8% clicks and 0.97% bounce for email, plus 98.1% delivery and 9.4% clicks for SMS.

For email + SMS retargeting, the displayed average retargeting rate is 22.3% of unique email openers. These are observed averages, not guaranteed results.

To improve performance, we recommend working on:

• a clear offer;
• relevant targeting;
• a short message;
• a visible call to action;
• a fast landing page;
• a consistent promise;
• a simple form;
• good continuity between the message and destination page.

It depends on your objective.

A broad campaign maximises reach. A targeted campaign concentrates the budget on the most relevant profiles. For a first campaign, testing several segments can help identify the most responsive audiences.

Yes, depending on the volume and setup.

Testing several hooks, email subject lines, SMS messages or calls to action can help you better understand what works with your audience.

At present, final conversions on your website, form, CRM or phone line must be tracked in your own environment.

DMS Europe provides the available delivery statistics. A conversion pixel and integrated lead management are on our roadmap but are not yet presented as available features.

Differences may exist between delivery statistics, measured clicks, website visits and conversions recorded in your analytics tools.

These differences can come from blockers, cookie consent, redirects, loading delays, analytics filters or measurement methods specific to each tool.

Prices decrease according to volume.

Small volumes require configuration and follow-up that represent a larger share of the total cost. Higher volumes reduce the unit cost.

Yes, a minimum volume may apply depending on the channel, country and campaign type.

This minimum ensures statistically meaningful delivery and consistent operational management.

Yes, subject to the applicable minimum volume.

A test campaign can be useful to validate a message, target, offer or geographic area before gradually increasing volumes.

Yes. Prices include access to the targeted audience and campaign delivery under the agreed conditions.

You are therefore not only paying a technical sending cost, but a system combining audience, targeting and delivery.

Customisation of the email templates and use of the visuals in the DMS Europe library are included in the platform at no extra cost.

Fully bespoke graphic work, advanced copywriting, a landing page or a specific service may still require an additional quote.

Payment terms are defined before delivery.

Depending on the type of client, volume and commercial relationship, terms may vary.

We can support many B2C sectors, including:

• home improvement;
• real estate;
• automotive;
• energy;
• insurance;
• finance;
• training;
• retail;
• home services;
• leisure;
• subscriptions;
• telecoms;
• events;
• point-of-sale networks.

Yes. Some sectors or content may be refused.

This may include illegal, aggressive, misleading, abusive, non-transparent offers or offers presenting a significant risk for recipients.

Yes. Promotional campaigns are possible if the offer is clear, real, understandable and compliant.

We recommend avoiding excessive promises, artificial urgency or wording that could be perceived as misleading.

Yes. This is a common use case.

You can direct contacts to a quote request form, information request page, appointment booking page or callback request.

Yes, provided the offer is presented clearly and compliantly.

Regulated sectors require particular attention to disclosures, transparency, offer conditions and the destination page.

Yes. Campaigns can be adapted to several languages depending on the targeted countries.

It is generally recommended to create a specific version for each language to improve understanding, trust and performance.

Yes, this is strongly recommended.

A literally translated message rarely works as well as a message adapted to the local market. Habits, wording, expectations and constraints can vary from one country to another.

No. Technical and regulatory rules may vary by country.

Some markets impose specific constraints on senders, timings, notices, opt-out mechanisms or routing methods.

Yes. Data used for campaigns remains in a controlled environment.

Not transmitting files to clients helps limit the risk of leaks, duplication or unauthorised reuse.

No. Clients cannot view, export or reuse the full database.

They only define the targeting criteria and desired volume for their campaign.

In the event of a complaint, we can analyse the situation, check the necessary elements and provide the relevant information within the applicable framework, particularly regarding consent when justified.

Audiences may be used for different campaigns, in compliance with applicable rules, consents, marketing pressure and unsubscribes.

Contacts who unsubscribe or object must no longer be contacted within the relevant framework.

Yes. We can work with marketing agencies, media agencies, lead generation agencies, consultants or business introducers.

Agencies can use DMS Europe to offer their clients acquisition campaigns with an integrated audience.

Yes. An agency can manage its clients’ strategy, brief, creatives, offers and landing pages, then use our platform to access the audience and deliver campaigns.

Yes. Available statistics can be sent to the agency on behalf of its client, according to the defined conditions.

To launch a campaign, you generally need:

• your target country;
• your targeting criteria;
• the desired volume;
• the selected offer;
• your message;
• your destination link;
• your brand or advertiser name;
• any date constraints;
• the information needed to understand your offer properly.

In most cases, yes.

The campaign must link to a landing page, form, product page, appointment booking page or website.

Yes. You can use your own landing page.

We recommend a simple, fast, mobile-friendly page focused on one main action.

We deliver the campaign to a targeted audience, but leads are generally collected on your own landing page.

Forms, inbound calls, quote requests, orders or appointments are therefore managed in your own environment.

Yes. You choose the dates in the creation flow, with at least 48 business hours before each send.

For email + SMS, the channels can be scheduled separately within a maximum 48-hour window. For SMS retargeting, the delay after email can be set from 6 to 72 hours.

This is possible depending on the countries, channels and objectives.

The best timing depends on the sector, message, country and expected recipient behaviour.

You can return to targeting, content, volume and scheduling while the campaign remains editable in preparation or validation.

A campaign that is already sending or has been sent can no longer be corrected. Check the summary, links and creatives before confirmation.

A non-working link can seriously damage campaign performance.

We recommend systematically testing your destination link before launching delivery.

Yes. This is one possible use case.

You can direct contacts to a quote request form, information request page, appointment booking page or callback request.

Yes. Geolocated campaigns or campaigns around a catchment area are suitable for generating local traffic.

They can be used to promote an opening, special operation, invitation, discount or in-store event.

Yes. Real estate is one of the sectors compatible with this type of setup.

It is possible to target profiles according to geographic, affinity or housing-related criteria, depending on availability.

Yes. Automotive campaigns can be adapted to objectives such as appointment booking, test drives, offer promotion, trade-in, financing or servicing.

Yes. Local campaigns are particularly suited to proximity services.

Targeting around a postal code or catchment area allows delivery to be focused on geographically relevant people.

Yes. You can reach new prospects beyond your CRM and direct them to a product page, category, private sale or dedicated landing page.

Email can present the offer in detail, while SMS can support a launch or time-limited operation.

Yes. Networks and franchises can activate one or several areas, coordinate national and local operations, then share reporting with network teams or franchisees.

The platform manages areas, volumes, channels and settings without requiring contact-file handling.

Yes. Campaigns are suitable for trade shows, open days, openings, promotions and time-limited offers.

You can target around a venue or town and direct contacts to a landing page, ticketing page, form or appointment flow.

Buying a file means managing compliance, deliverability, unsubscribes, security, marketing pressure and routing yourself.

With DMS Europe, you do not receive the file: you choose a target, then your campaign is delivered through our platform. It is simpler, safer and more controlled.

A media sales house generally allows you to buy advertising space.

DMS Europe enables direct email and SMS campaigns to B2C opt-in audiences, with precise targeting and campaign statistics.

An opt-in audience enables direct channels such as email and SMS to be activated.

Unlike an ad displayed in a feed or on a website, the message is sent directly to the targeted contact, in a more personal and actionable format.

Yes, but our solution is especially suited to action-oriented campaigns.

It can contribute to awareness, but its main value lies in its ability to generate traffic, clicks, requests, calls or conversions.

Yes. DMS Europe can be used as an acquisition lever to generate leads, provided your landing page, offer and form are well built.

The quality of the conversion funnel remains decisive.