Launch an email campaign on a qualified opt-in B2C audience

Reach new prospects with a more detailed, visual and trackable message. You choose your target, your country and your volume. We manage the audience, routing, opt-outs and reporting.

Average performance

Results measured across our campaigns

Averages observed across email campaigns managed by DMS Europe.

2025 data
29.5%Open rate
4.8%Click-through rate
0.97%Bounce rate
Targeting

You build your audience before sending

You select the targeting criteria in the platform, then we route the campaign without any file handling

Geography Country, region, city, department or area around a postal code
Profile Age, gender, socio-professional category, housing and available socio-demographic criteria
Intentions & interests Interests, real estate, automotive and segments suited to your offer
Volume Local, national or multi-country campaigns depending on available potential
Available email volumes

Opt-in B2C audiences available in four countries

United Kingdom 1.6M email contacts
France 2.8M email contacts
Spain 1.2M email contacts
Italy 1.4M email contacts
Workflow

An email campaign in five simple steps

01

You define the objective

Leads, web traffic, commercial launch, promotion, appointment booking or quote request

02

You choose the target

Country, geographic area, profile, interests and desired volume

03

We prepare the routing

We apply exclusions, check the campaign assets and prepare the send

04

The campaign is sent

The email is delivered to the selected audience, without any contact file transfer

05

You receive the reporting

The available statistics help you analyse delivery and campaign performance

Compliance & quality

Controlled delivery, with no data transfer

Email campaigns are routed on our proprietary opt-in databases. Unsubscribes, exclusions and quality control are built into the process.

✓ Proprietary opt-in databases
✓ Unsubscribes and exclusions managed
✓ Proof of consent available on request in case of complaint
✓ Routing operated without delivering the contact file
Pricing

A decreasing price based on volume

The final price depends on the country, volume and targeting

Volume Price
1 to 3,999 contacts £0.070000 excl. VAT / contact
4,000 to 40,999 contacts £0.064786 to £0.070000 excl. VAT / contact
41,000 to 77,999 contacts £0.059500 to £0.064714 excl. VAT / contact
78,000 to 114,999 contacts £0.054214 to £0.059429 excl. VAT / contact
115,000 to 151,999 contacts £0.048929 to £0.054143 excl. VAT / contact
152,000 to 188,999 contacts £0.043643 to £0.048857 excl. VAT / contact
189,000 to 225,999 contacts £0.036233 to £0.043571 excl. VAT / contact
226,000 to 262,999 contacts £0.029857 to £0.036133 excl. VAT / contact
263,000 to 299,999 contacts £0.025057 to £0.029783 excl. VAT / contact
From 300,000 contacts £0.025000 excl. VAT / contact

Standard volumes range from 4,000 to 1,000,000 contacts per country. Different thresholds may apply where specific commercial terms have been agreed.

Estimate your campaign

Estimated budget excl. VAT —

Indicative estimate based on the selected country and volume.

Get started

Ready to launch your email campaign?

Tell us your country, target, volume and campaign objective. We help you prepare your campaign.