Launch an SMS campaign on a qualified opt-in B2C audience
Reach new prospects quickly with a short, direct and measurable message. You choose your target, your area and your volume. We manage the audience, routing, opt-outs and reporting.
Average performance
2025 data
Results measured across our campaigns
Averages observed across SMS campaigns managed by DMS Europe.
When should you use SMS?
An effective channel when your message needs to be seen quickly
Lead generation
Redirect prospects to a landing page, a form, a quote request or an appointment booking page
Drive-to-store
Activate an audience around a retail location, agency, showroom or catchment area
Commercial campaign
Promote a limited-time offer, invitation, launch or promotion with a tracked short link
Campaign example
A short, clear message focused on action
SMS is designed to trigger a simple action: visit a page, request a call back, claim an offer or go to a store. The message can be adapted to your brand, your country, your audience and your commercial objective.
Short link available
SMS STOP included
Reporting included
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Targeting
You build your audience before sending
You select the targeting criteria in the platform, then we route the campaign without any file handling
Geography
Country, region, city, department or area around a postal code
Profile
Age, gender, socio-professional category, housing and available socio-demographic criteria
Intentions & interests
Interests, real estate, automotive and segments suited to your offer
Volume
Local, national or multi-country campaigns depending on available potential
Available SMS volumes
Opt-in B2C audiences available in four countries
United Kingdom
1.6M
SMS contacts
France
2.8M
SMS contacts
Spain
1.2M
SMS contacts
Italy
1.4M
SMS contacts
Workflow
An SMS campaign in five simple steps
You define the objective
Leads, web traffic, store traffic, commercial launch or activation of a local audience
You choose the target
Country, geographic area, profile, interests and desired volume
We prepare the routing
We apply exclusions and prepare the send after a compliance check
The campaign is sent
The SMS is delivered to the selected audience, without any contact file transfer
You receive the reporting
The available statistics help you analyse delivery and campaign performance
Compliance & quality
Controlled delivery, with no data transfer
SMS campaigns are routed on our proprietary opt-in databases. Opt-outs, SMS STOP, exclusions and quality control are built into the process.
✓ Proprietary opt-in databases
✓ Suppression and SMS STOP managed
✓ Proof of consent available on request in case of complaint
✓ Routing operated without delivering the contact file
Pricing
A decreasing price based on volume
The final price depends on the country, volume and targeting
Volume
Price
1 to 3,999 contacts
£0.15 excl. VAT / contact
4,000 to 10,000 contacts
£0.15 excl. VAT / contact
10,001 to 50,000 contacts
£0.14 excl. VAT / contact
50,001 to 75,000 contacts
£0.13 excl. VAT / contact
75,001 to 100,000 contacts
£0.12 excl. VAT / contact
100,001 to 125,000 contacts
£0.11 excl. VAT / contact
From 125,001 contacts
£0.10 excl. VAT / contact
A single SMS contains up to 160 GSM-7 characters or 70 Unicode characters. Concatenated messages use 153 or 67 characters per segment respectively; each additional segment may result in an extra charge.
Standard volumes range from 4,000 to 1,000,000 contacts per country. Different thresholds may apply where specific commercial terms have been agreed.
Estimate your campaign
Estimated budget excl. VAT
—
Indicative estimate based on the selected country and volume.
Practical guide
Read the SMS landing page guide
Prepare the page that comes after the SMS click
Learn how to align the message, mobile page, form and conversion measurement before your campaign is delivered.
Get started
Ready to launch your SMS campaign?
Tell us your country, target, volume and campaign objective. We help you prepare your campaign.