Launch an email + SMS campaign on a qualified opt-in B2C audience
Combine the richness of email with the immediate impact of SMS. You reach your opt-in B2C audience across two complementary channels, with a more detailed message by email and a short reminder by SMS. We manage the audience, routing, exclusions, opt-outs and reporting.
Average performance
2025 data
The power of two channels, in numbers
Averages observed across email and SMS campaigns managed by DMS Europe.
When should you use email + SMS?
An effective setup to maximise your campaign visibility
Lead generation
Present your offer by email and strengthen the call to action with a short, direct SMS
Commercial launch
Give more visibility to a new offer, service, local operation or national campaign
High-stakes campaign
Use two complementary channels when your message needs to be both explained and seen quickly
Campaign example
An email to persuade, an SMS to capture attention
The setup combines two coordinated messages: an email to present the offer with context, a visual and a CTA, then a short SMS to reinforce the campaign’s visibility. We handle routing across both channels and on the selected audience.
HTML email
Short SMS
Consolidated reporting
Your brand
Personalised offer for your project
Your offer
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Your brand
SMS
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Targeting
You build your audience before sending
You select the targeting criteria in the platform, then we route the email and SMS without any file handling
Geography
Country, region, city, department or area around a postal code
Profile
Age, gender, socio-professional category, housing and available socio-demographic criteria
Intentions & interests
Interests, real estate, automotive and segments suited to your offer
Volume
Local, national or multi-country campaigns depending on available potential
Available volumes
Opt-in B2C email and SMS audiences available in four countries
United Kingdom
1.6M
email and SMS contacts
France
2.8M
email and SMS contacts
Spain
1.2M
email and SMS contacts
Italy
1.4M
email and SMS contacts
Workflow
An email + SMS campaign in five simple steps
You define the objective
Lead, web traffic, commercial launch, store traffic, appointment booking or quote request
You choose the target
Country, geographic area, profile, interests and desired volume
We prepare the messages
We check the campaign assets, apply exclusions and prepare the email and SMS send
The campaign is sent
The email and SMS are delivered to the selected audience, without any contact file transfer
You receive the reporting
The available statistics help you analyse delivery, engagement and campaign performance
Compliance & quality
Controlled multichannel delivery, with no data transfer
Email + SMS campaigns are routed on our proprietary opt-in databases. Unsubscribes, SMS STOP, exclusions and quality control are built into the process.
✓ Proprietary opt-in B2C databases
✓ Email unsubscribe and SMS STOP managed
✓ Proof of consent available on request in case of complaint
✓ Routing operated without delivering the contact file
Pricing
A decreasing price based on volume
The final price depends on the country, volume and targeting
Volume
Price
1 to 3,999 contacts
£0.18 excl. VAT / contact
4,000 to 10,000 contacts
£0.18 excl. VAT / contact
10,001 to 50,000 contacts
£0.17 excl. VAT / contact
50,001 to 100,000 contacts
£0.16 excl. VAT / contact
From 100,001 contacts
£0.15 excl. VAT / contact
A single SMS contains up to 160 GSM-7 characters or 70 Unicode characters. Concatenated messages use 153 or 67 characters per segment respectively; each additional segment may result in an extra charge.
Standard volumes range from 4,000 to 1,000,000 contacts per country. Different thresholds may apply where specific commercial terms have been agreed.
Estimate your campaign
Estimated budget excl. VAT
—
Indicative estimate based on the selected country and volume.
Practical guide
Read the SMS landing page guide
Prepare the page that comes after the SMS click
Learn how to align the message, mobile page, form and conversion measurement before your campaign is delivered.
Get started
Ready to launch your email + SMS campaign?
Tell us your country, target, volume and campaign objective. We help you prepare your email and SMS messages.