DMS Europe, since 2024
We turned hands-on expertise into an acquisition platform
Originally a data collection agency, we evolved DMS Europe to bring proprietary audiences, email, SMS and technology into one straightforward campaign journey.
Our story
The market offered the building blocks. Not the complete experience.
DMS Europe began in 2024 as a marketing agency specialising in data collection in the United Kingdom. The business expanded into France in 2025, while one thing became increasingly clear: launching a direct acquisition campaign was still needlessly fragmented.
Teams had to source an audience, define targeting, prepare a message, choose a delivery provider, manage regulatory requirements and then reconcile statistics from different tools. Each component existed separately, but no platform truly brought the audience and multichannel activation together.
So we stopped thinking of DMS Europe as an agency and started building it as the product we would have wanted to use.
A first platform went live in February 2025. In April 2026, we launched a new generation combining proprietary audiences, email and SMS campaigns, automation, an API and AI assistance. Spain and Italy were added as new markets alongside those we already operated in, the United Kingdom and France.
Three years of evolution
From marketing expertise to a European platform
The foundations
DMS Europe Ltd is incorporated in London and begins collecting data for the UK market.
A first platform
France opens and a first environment goes online to simplify campaign preparation.
A new generation
Launch of the AI-powered multichannel platform, its API and a completely redesigned campaign journey.
A European dimension
Spanish and Italian audiences become available: four markets can now be activated from one workspace.
Key figures
DMS Europe in numbers
Julien CaroffFounder
Behind DMS Europe
Almost fifteen years connecting marketing, data and technology
Since 2012, Julien Caroff has built and led businesses in digital acquisition. His experience spans campaign management, audience building and monetisation, the creation of platforms, CRMs and marketplaces, and the development of lead-scoring tools.
He has also managed sales and support teams, built a call centre and worked with advertisers of every size. This combination of operational and technical experience now shapes the DMS Europe platform.
in View Julien’s LinkedIn profile“Our ambition is to make direct acquisition as easy to manage as a conventional advertising campaign, while preserving control over the audience, message and compliance.”
Our presence
Based in London and Paris, active across four countries
The next chapter of our story could begin with your campaign.
See how DMS Europe can complement your acquisition strategy
Behind the platform
One team, seven areas of expertise
Account managers, deliverability specialists, sales, data, product and operations experts work together to support every campaign.
Meet our team