Launch an email + SMS retargeting campaign on a qualified opt-in B2C audience

Combine the reach of email with the impact of SMS. You reach an opt-in B2C audience by email, then activate SMS retargeting on engaged profiles who opened the email. We manage the audience, routing, exclusions, opt-outs and reporting.

Estimate my email + SMS retargeting campaign See an example

Average performance

From email opens to SMS retargeting

Averages observed across email and SMS campaigns managed by DMS Europe.

2025 data

29.5%Email open rate

4.8%Email click-through rate

0.97%Email bounce rate

98.1%SMS delivery rate

9.4%SMS click-through rate

22.3%Retargeting rateRate based on unique email openers.

When should you use email + SMS retargeting?

An effective setup to convert the most engaged prospects

Lead generation

Present your offer by email, then activate SMS retargeting on profiles who opened the email

Commercial activation

Add a second, more direct touchpoint after the initial exposure to your email message

Budget optimisation

Reserve SMS for the most responsive contacts instead of sending an SMS to the entire audience

Campaign example

An email to explain, an SMS to trigger action

The scenario combines two key moments: an email to present the offer and set the context, then SMS retargeting to engaged profiles. This format reinforces commercial pressure without sending an SMS to the entire database from the start.

Initial email SMS retargeting Consolidated reporting

Email sent Your offer is presented to the targeted audience

Subject line, visual, benefits, CTA and unsubscribe link included.

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Engaged audience The profiles to retarget are identified

Retargeting only targets email openers.

SMS

SMS retargeting A short message drives action

Example: “Your free estimate is available. Request your quote here: dms.link/quote. STOP to 36184”

Targeting

You build your audience before sending

You select the targeting criteria in the platform, then we route the email and SMS retargeting without any file handling

Geography Country, region, city, department or area around a postal code

Profile Age, gender, socio-professional category, housing and available socio-demographic criteria

Intentions & interests Interests, real estate, automotive and segments suited to your offer

Retargeting scenario SMS retargeting on engaged profiles according to the segment selected for the campaign

Available volumes

Opt-in B2C email and SMS audiences available in four countries

United Kingdom 1.6M email and SMS contacts

France 2.8M email and SMS contacts

Spain 1.2M email and SMS contacts

Italy 1.4M email and SMS contacts

Workflow

An email + SMS retargeting campaign in five simple steps

You define the objective

Lead, web traffic, commercial launch, appointment booking or quote request

You choose the target

Country, geographic area, profile, interests, volume and desired retargeting scenario

We send the email

The email is delivered to the selected audience, without any contact file transfer

We trigger SMS retargeting

The SMS is sent only after our anti-bot filter validates a human open and according to applicable exclusions

You receive the reporting

The available statistics help you analyse delivery, engagement and campaign performance

Bot-open filtering

Apple Mail Privacy Protection and Gmail Proxy can preload or cache remote content without the recipient actually reading the email. Our engine therefore analyses every open before making it eligible for retargeting.

The retargeting SMS is triggered only when our combination of signals indicates an open by a real user. An isolated image request is never enough.

Apple and Google networks

We cross-check the IP address, ASN and public IP ranges supplied by Apple and Google to identify requests from their privacy and caching infrastructure.

IP reputation scoring

Technology partners such as IPQS enrich the analysis with risk scores and indicators for proxies, VPNs, data centres, botnets, automation and recent abuse.

User-Agent analysis

Technical signatures including GoogleImageProxy, missing or inconsistent agents, and known automated-scanner profiles are detected and penalised.

Timing and velocity

A load immediately after delivery, regular bursts or large numbers of opens from the same infrastructure are treated as automation signals.

Multiple resource loads

We compare loads across several remote resources: images and, when supported by the email client, external stylesheets or fonts. Their sequence and consistency help distinguish a full display from simple preloading.

Behavioural consistency

We correlate unique requests, caching effects, repeats, authenticated clicks and subsequent browsing when available. Scenarios inconsistent with human behaviour are excluded.

These rules feed a continuously reassessed multi-factor score: no single technical signal determines the trigger.

Compliance & quality

Controlled multichannel delivery, with no data transfer

Email + SMS retargeting campaigns are routed on our proprietary opt-in databases. Unsubscribes, SMS STOP, exclusions and quality control are built into the process.

✓ Proprietary opt-in B2C databases

✓ Email unsubscribe and SMS STOP managed

✓ Proof of consent available on request in case of complaint

✓ Routing operated without delivering the contact file

Pricing

A decreasing price based on volume

The final price depends on the country, volume and targeting

Volume Price

1 to 3,999 contacts £0.120 excl. VAT / contact

4,000 to 10,000 contacts £0.120 excl. VAT / contact

10,001 to 50,000 contacts £0.110 excl. VAT / contact

50,001 to 100,000 contacts £0.100 excl. VAT / contact

100,001 to 150,000 contacts £0.090 excl. VAT / contact

From 150,001 contacts £0.085 excl. VAT / contact

A single SMS contains up to 160 GSM-7 characters or 70 Unicode characters. Concatenated messages use 153 or 67 characters per segment respectively; each additional segment may result in an extra charge.

Standard volumes range from 4,000 to 1,000,000 contacts per country. Different thresholds may apply where specific commercial terms have been agreed.

Estimate your campaign

Contact volume

Estimated budget excl. VAT —

Indicative estimate based on the selected country and volume.

Practical guide

Prepare the page that comes after the SMS click

Learn how to align the message, mobile page, form and conversion measurement before your campaign is delivered.

Read the SMS landing page guide

Get started

Ready to launch your email + SMS retargeting campaign?

Tell us your country, target, volume and campaign objective. We help you prepare the email + SMS retargeting scenario.

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