Lead generation
Present your offer by email, then activate SMS retargeting on profiles who opened the email
Launch an email + SMS retargeting campaign on a qualified opt-in B2C audience
Combine the reach of email with the impact of SMS. You reach an opt-in B2C audience by email, then activate SMS retargeting on engaged profiles who opened the email. We manage the audience, routing, exclusions, opt-outs and reporting.
When should you use email + SMS retargeting?
An effective setup to convert the most engaged prospects
Commercial activation
Add a second, more direct touchpoint after the initial exposure to your email message
Budget optimisation
Reserve SMS for the most responsive contacts instead of sending an SMS to the entire audience
Campaign example
An email to explain, an SMS to trigger action
The scenario combines two key moments: an email to present the offer and set the context, then SMS retargeting to engaged profiles. This format reinforces commercial pressure without sending an SMS to the entire database from the start.
Initial email
SMS retargeting
Consolidated reporting
Email sent
Your offer is presented to the targeted audience
Subject line, visual, benefits, CTA and unsubscribe link included.
Engaged audience
The profiles to retarget are identified
Retargeting only targets email openers.
SMS retargeting
A short message drives action
Example: “Your free estimate is available. Request your quote here: dms.link/quote. STOP to 36184”
Targeting
You build your audience before sending
You select the targeting criteria in the platform, then we route the email and SMS retargeting without any file handling
Geography
Country, region, city, department or area around a postal code
Profile
Age, gender, socio-professional category, housing and available socio-demographic criteria
Intentions & interests
Interests, real estate, automotive and segments suited to your offer
Retargeting scenario
SMS retargeting on engaged profiles according to the segment selected for the campaign
Available volumes
Opt-in B2C email and SMS audiences available in four countries
United Kingdom
1.6M
email and SMS contacts
France
2.8M
email and SMS contacts
Spain
1.2M
email and SMS contacts
Italy
1.4M
email and SMS contacts
Workflow
An email + SMS retargeting campaign in five simple steps
You define the objective
Lead, web traffic, commercial launch, appointment booking or quote request
You choose the target
Country, geographic area, profile, interests, volume and desired retargeting scenario
We send the email
The email is delivered to the selected audience, without any contact file transfer
We trigger SMS retargeting
The SMS is sent to engaged profiles who opened the email and according to applicable exclusions
You receive the reporting
The available statistics help you analyse delivery, engagement and campaign performance
Compliance & quality
Controlled multichannel delivery, with no data transfer
Email + SMS retargeting campaigns are routed on our proprietary opt-in databases. Unsubscribes, SMS STOP, exclusions and quality control are built into the process.
✓ Proprietary opt-in B2C databases
✓ Email unsubscribe and SMS STOP managed
✓ Proof of consent available on request in case of complaint
✓ Routing operated without delivering the contact file
Pricing
A decreasing price based on volume
The final price depends on the country, volume and targeting
Volume
Price
4,000 to 10,000 contacts
£0.12 excl. VAT / contact
10,001 to 50,000 contacts
£0.11 excl. VAT / contact
50,001 to 100,000 contacts
£0.10 excl. VAT / contact
100,001 to 150,000 contacts
£0.09 excl. VAT / contact
More than 150,000 contacts
£0.085 excl. VAT / contact
A single SMS contains up to 160 GSM-7 characters or 70 Unicode characters. Concatenated messages use 153 or 67 characters per segment respectively; each additional segment may result in an extra charge.
Get started
Ready to launch your email + SMS retargeting campaign?
Tell us your country, target, volume and campaign objective. We help you prepare the email + SMS retargeting scenario.