Controlled activation
You select your target, channel and volume. We handle campaign routing from our own environment.
Compliance, consent and controlled campaign delivery
We help you launch email and SMS campaigns on B2C opt-in audiences, without transferring contact files, with integrated management of unsubscribes, opt-outs and data-related requests.
Our approach
A model designed to keep data under control
We are not a list seller. We operate campaigns on our own opt-in audiences, within a controlled delivery framework.
No client export
Contact files are not delivered, exported or transferred to the advertiser as part of our standard campaigns.
Integrated exclusions
We retain control over unsubscribes, SMS STOP requests, erasure requests and internal exclusion lists.
B2C opt-in audiences
Proprietary audiences, qualified and maintained by us
Our campaigns are delivered to individual consumers who have consented to receive marketing communications by electronic means, specifically by email and SMS. Our audiences are exclusively B2C and consist of proprietary opt-in databases.
We do not build client audiences from scraped files, one-off resold lists or third-party databases delivered for an isolated campaign.
Audience
B2C only
Origin
Proprietary opt-in databases
Management
Ongoing qualification and maintenance
No file delivery
You choose the target. We operate the delivery.
With DMS Europe, you define your target, country, channel and volume. However, contact files are not delivered, exported or transferred as part of our standard campaigns.
The data remains hosted and operated by DMS Europe. We route the campaign ourselves, which allows us to retain technical, legal and operational control over delivery.
Target
DMS Europe routing
Reporting
Consent and traceability
Proof that can be mobilised in case of a justified request
We retain the elements required to manage our opt-in audiences and trace the campaigns we deliver.
Proof of consent
In the event of a complaint, dispute or justified request, we can mobilise the useful information relating to consent and the handling of the request. These elements are not systematically shared with the advertiser, in order to preserve data security and avoid unnecessary circulation of personal information.
Opt-out and erasure
Unsubscribes, SMS STOP requests and exclusions are built into the system
Email unsubscribe
Each email campaign includes an unsubscribe mechanism.
SMS STOP
Each SMS campaign includes the applicable opt-out methods, including SMS STOP where required.
Exclusion lists
Opt-out, erasure and unsubscribe requests are taken into account in our internal exclusions.
SMS routing
Professional, secure SMS routes operated within a controlled framework
Routing quality is a key factor in compliance, deliverability and recipient trust.
For our SMS campaigns, we prioritise professional routing through direct operator routes or equivalent secure routes, designed for legitimate and controlled marketing use cases.
We do not use grey routes, opaque circuits or solutions intended to bypass local delivery rules. This approach helps preserve delivery quality, campaign reputation and the proper handling of opt-out mechanisms.
Depending on the country of delivery, specific requirements may apply to sender identification, message format, opt-out wording or routing methods. These elements may be reviewed before delivery.
Professional routes
Routes suited to legitimate marketing campaigns, within a controlled delivery framework.
No grey or opaque routing
We avoid circuits intended to bypass local rules or hide the actual delivery path.
SMS STOP and exclusions taken into account
Opt-out mechanisms are integrated into our post-campaign management process.
Quality control
Pre-delivery checks based on context and risk level
A campaign may be approved automatically or manually before it is routed.
What we may check
- Advertiser identity
- Message content
- Offer consistency
- Destination URL and landing page
- Compliance with the rules applicable to electronic marketing
How these checks may be performed
These checks may be performed automatically, by our algorithms, by our artificial intelligence systems or manually by our teams, depending on the country, channel, volume or risk level identified.
We may refuse, suspend or request changes to a campaign if its content, destination, sector or commercial claim presents a risk of non-compliance, confusion or damage to the reputation of our audiences.
European framework and United Kingdom
An approach adapted to the markets we cover
For the United Kingdom, we take into account the UK GDPR, PECR and the Data Protection Act 2018. For campaigns delivered in the European Union, our approach is designed around GDPR requirements, as well as the rules applicable to electronic marketing.
United Kingdom
UK GDPR, PECR and Data Protection Act 2018
France
GDPR and rules applicable to electronic marketing
Spain
GDPR and operational adaptation depending on the channel
Italy
GDPR and local electronic marketing rules
Some local requirements may vary depending on the country, channel, business sector, advertiser identity or nature of the message. Where necessary, we may adapt the operational validation of a campaign before delivery.
Advertiser responsibilities
We frame the delivery, but the advertiser remains responsible for its offer
We route campaigns on our opt-in audiences within a controlled framework. However, the advertiser remains responsible for its offer, commercial claims, landing page, legal notices, conversion path and compliance with the rules specific to its sector.
Some activities or commercial claims may require additional checks, or may be refused if they present a legal, regulatory, reputational or operational risk.
Sensitive sectors
What we do not do
A clear framework to avoid risky practices
Audiences are activated by DMS Europe, without delivering a database to the advertiser.
You select a target, but the data remains operated within our environment.
Our campaigns rely on proprietary B2C opt-in audiences.
Email unsubscribes, SMS STOP requests and erasure requests are integrated into our system.
Process
A process designed to limit the circulation of data
Target selection
You select the country, geographic area, targeting criteria, channel and desired volume.
Campaign preparation
You provide the required elements: message, destination URL, advertiser identity, offer, any visuals and sector-specific constraints.
Pre-delivery validation
The campaign may be approved automatically or manually, by our teams, algorithms or artificial intelligence systems.
Routing by DMS Europe
The campaign is delivered by DMS Europe, without delivering the contact file to the advertiser.
Post-campaign management
We handle performance monitoring, unsubscribes, SMS STOP requests, exclusions and data-related requests.
Frequently asked questions
View the compliance FAQ
Do you have a specific question about data or compliance?
We have grouped the most common answers in our FAQ: consent, data used, unsubscribes, SMS STOP requests, proof of consent and request management.
Ready to launch?
Launch your campaigns within a controlled framework
Select your audience, choose your channel and let us handle routing, exclusions and opt-out mechanisms.