Italy opt-in audience for your SMS and email campaigns

Activate a qualified Italian B2C audience for your acquisition campaigns. You choose your targeting criteria, channel and volume, and we help you build a campaign aligned with your objective.

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Available volume

Available volume for the Italy audience

The actual activable volume depends on the targeting criteria selected, the channel chosen and availability at the time of the request.

Italy audience1.4Mopt-in B2C contacts available

EmailAvailable for email campaigns and multichannel scenarios

SMSAvailable for SMS campaigns and SMS retargeting

Targeting criteria

Build your audience based on your criteria

We help you select an Italian audience using simple, practical criteria for your B2C acquisition campaigns.

GeographyCountry, region, city or area around a postal code.

Age and genderSegment your target based on the profiles best suited to your offer.

Socio-professional categoryRefine your audience with available socio-professional criteria.

HousingTarget based on available housing-related information.

InterestsReach profiles aligned with your sector or value proposition.

Real estate and automotiveActivate useful segments for home, vehicle or life-project related offers.

Data quality

Data maintained for more reliable campaigns

We maintain the Italy audience over time to preserve targeting quality, segment relevance and the reliability of activated campaigns.

Data updated regularly

The information available on the audience is maintained to limit obsolescence and keep segments usable.

Controlled segmentation

Targeting criteria are used to build audiences consistent with your marketing objective and prospecting area.

Quality monitored over time

We monitor the overall quality of our audiences to maintain a level suited to B2C acquisition campaigns.

Available channels

Activate the Italy audience with the right format

Depending on your objective, we can activate this audience through SMS, email or a multichannel approach.

SMS campaign

Generate a fast response with a short, direct message.

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Email campaign

Present your offer, create interest and drive qualified traffic.

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Email + SMS retargeting

Retarget by SMS the contacts who showed interest after the email.

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Email + SMS

Combine visibility, repetition and impact on the same audience.

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Local quality and compliance

An audience built within a compliant framework

The Italy audience is made up of opt-in B2C contacts, in compliance with the GDPR and the rules applicable to electronic marketing. We also follow the recommendations of the competent supervisory authority in Italy: the Garante.

Useful links

Want to go further?

Explore our dedicated resources if you want to see campaign examples or get more details about audience targeting.

ExamplesView campaign examplesSee how to use our SMS, email and multichannel products. FAQQuestions about audience targetingFind answers to common questions about criteria and volumes.

Other audiences

View another audience

We also enable you to activate audiences in other European markets.

United Kingdom audience France audience Spain audience

Italy audience

Want to launch a campaign on the Italy audience?

Describe your target, channel and desired volume. We help you estimate the available potential and prepare a campaign aligned with your objective.

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