Customer case studies

Campaigns that turn an audience into action.

Real estate, energy, solar, competitions or parenting: see how DMS designs acquisition programmes for very different goals.

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5customer cases

5business sectors

2direct channels

3acquisition models

Evidence before promises

Five challenges. Five tailored programmes.

Every case starts with a simple goal: generate an enquiry, drive traffic, enrich a database or prompt a callback. DMS then brings together the audience, channel, creative and delivery.

Featured case · Real estate

LNCLes Nouveaux
Constructeurs

Les Nouveaux Constructeurs collects property leads by SMS across France.

To support new-build programmes across multiple areas, the programme connects a qualified mobile audience with relevant local offers.

The challenge

Build interest quickly around property programmes across France while keeping each message locally relevant.

The DMS programme

Geographic targeting, concise action-led SMS, a collection page and structured lead delivery to support sales follow-up.

400kSMS sent

9.8%CTR

7,841leads collected

Collection carried out through an agency.

9:41

LNC

New homes

A new-build programme is available near you. View the plans and request a callback.View the programme

Acquisition journey

TargetProgramme area + relevant profile

ActivateContextual SMS with a clear call to action

DeliverActionable enquiry for the sales team

Different goals, the same standards

Activations designed around the expected outcome.

Each card shows the structure of the programme: its channel, journey and business purpose.

ParentingData collection

Grow a database around the infant formula category.

Context

The brand wants to expand its owned audience with people interested in a very specific product category.

Activation

A dedicated collection journey combines targeting, value proposition and a form to capture actionable declared data.

Outcome

Increase the size of the qualified database.

8,480registrations

+18%additional revenue

Collection carried out through an agency.

EnergyCallback request

Turn interest into callback requests for energy contracts.

Context

To convert a complex offer, prospects need a simple way to show interest without completing the entire journey alone.

Activation

The programme qualifies interest, collects useful details and delivers a request ready for telephone follow-up.

Outcome

Create opportunities for sales conversations.

28,773callback requests

3.11%conversion rate

+€1.6Madditional revenue

Collection carried out through an agency.

GrandTirage.com

CompetitionEmail

Turn an email campaign into qualified traffic for an online competition.

Context

A digital experience needs a steady flow of visitors to establish the competition and encourage entries.

Activation

A dedicated email presents the proposition, builds interest and takes people directly to the competition website.

Outcome

Generate visits and entries.

38Memails sent

3.46%CTR

200k+registrations

Solar energyLead generation

Run solar lead generation entirely as a white-label service.

Context

The agency wants to offer an acquisition programme to its client while remaining the visible point of contact.

Activation

DMS orchestrates targeting, collection and data flow behind the scenes, within the framework agreed with the agency.

Outcome

Supply teams with solar panel enquiries.

165kSMS sent

4.2%CTR

1,795leads collected

iResults observed for the campaigns concerned. Performance may vary depending on the audience, offer, period and programme activated.

The DMS method

From the objective to actionable data.

A short, transparent and measurable chain so every campaign serves a precise business action.

Frame

Goal, audience, area, timing and qualification criteria.

Build

Audience, message, collection journey and compliance rules.

Activate

Email or SMS delivery and in-campaign optimisation.

Deliver

Structured data, reporting and handover to the teams.

Your next case starts here

What outcome do you want to create?

Tell us about your audience, offer and desired action. We will propose a concrete programme with a defined scope and indicators from day one.

Tell us about your project View campaign examples

Campaigns that turn an audience into action.

Five challenges. Five tailored programmes.

Les Nouveaux Constructeurs collects property leads by SMS across France.

Activations designed around the expected outcome.

Grow a database around the infant formula category.

Turn interest into callback requests for energy contracts.

Turn an email campaign into qualified traffic for an online competition.

Run solar lead generation entirely as a white-label service.

From the objective to actionable data.

Frame

Build

Activate

Deliver

What outcome do you want to create?

How can we help?

Confirmation